How to Use Brand Colors in Your Content (Without Feeling Boxed In)

If you've ever picked your brand colors, felt excited… then never really used them in your content — you're not alone.

Your brand colors aren’t just for your logo or website header. They're one of the most powerful tools you have to create a recognizable, scroll-stopping, and aligned brand presence.

Here’s how to start weaving your colors into your content — visually and strategically.

1. Use Brand Colors as Backgrounds in Photos

If you're doing a product shoot or flat lay, try incorporating props, backdrops, or surfaces in your brand colors. It instantly ties your visuals back to your brand.

✨ Pro Tip: You don’t need to be matchy-matchy. Use complementary tones or softer versions of your main palette to keep it organic.

2. Infuse Your Colors Through Props & Wardrobe

For personal branding shoots, wear your brand colors or work them into your accessories — a pop of color in a blazer, a mug, a notebook, or even flowers.

This creates subtle brand alignment without looking overly styled.

3. Use Your Colors in Graphics and Templates

Whether you’re making Instagram posts, email banners, or Pinterest pins — use your brand colors as:

• Backgrounds

• Highlight colors

• Text accents

Tools like Canva make it super easy to save your color palette and apply it consistently.

4. Color Code Your Content Themes

This is a next-level visual strategy: Assign certain brand colors to specific content types.

For example:

• 💬 Educational posts = navy

• 📸 Behind-the-scenes = blush

• ⚡ Tips & quotes = yellow pop

This creates instant recognition for your audience and makes your feed look super cohesive.

5. Keep It Balanced, Not Overwhelming

Using your brand colors doesn’t mean every post has to scream with color. Let neutrals and white space breathe in your content, and use color as a highlight, not a flood.

Think: polished, not cluttered.

Final Thought:

Your brand colors are part of your brand’s personality. The more consistently you use them, the more familiar and trustworthy your brand becomes — even to people who haven’t bought from you yet.

Want help planning a shoot or social templates that align with your palette? That’s my jam. Let’s create content that actually feels like you.